İlker Uğur

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Archive for the ‘Marketing’ Category

Nike – Write The Future

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This ad series look brilliant. It will debut worldwide on Saturday and here is a trailer. This can be the best football related commercial ever if all other videos are shot that well and paid attention to detail.

Written by ilkerugur

May 17, 2010 at 12:28 pm

Posted in Football, Marketing

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UEFA Cup Final Sponsors

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18 days to go to the final. Here is the list of sponsors. 

Carlsberg – Presenting Sponsor

Nike

Intersport

Santander

Toyota

Canon

Toyota will be providing the cars for the final organization. Canon will provide a service centre for photographers. Nike will provide the matchballs and merchandise. Santander is not present in Turkey. Carlsberg will certainly provide the beer that i can not drink. 

Written by ilkerugur

May 2, 2009 at 8:39 am

Posted in Football, Marketing

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Nike Street Football League

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Nike Street Football League

Nike Street Football League

Nike is very active lately in Turkish market. They used Blog İdman Yurdu for their latest campaign Amansız Ol very effectively. 

As the National team’s kit manufacturer, Nike profited this year from this contract after 6 years of unsuccessful Turkish National Team performance.

Now Nike is organizing a huge street soccer campaign once again for all people. What you need to do is enroll in www.nikefootball.com. The winners will get 1 year subscription from the pitch they choose and also some gear from Nike.

The league will last for 2 months starting in the beginning of May.

Written by ilkerugur

April 16, 2009 at 5:26 pm

Posted in Football, Marketing

K Presse + Buch – Hamburg

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K Presse + Buch

K Presse + Buch

Hamburg Airport has a new star and it is called K Presse + Buch. The retail store binds two terminals of Hamburg airport and sells more than 4500 titles.

If you can not find what you are looking for. There is a great service called Print on Demand. 

You can select from 700 titles from 70 countries. Magazine or newspaper and got it printed. This is where print media meets online and seems like a great solution.

Written by ilkerugur

April 16, 2009 at 9:04 am

Posted in Marketing, Technology

Dubai Underground System to sell naming rights

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Dubai is probably the most popular city in Middle East with a  population on 1,5 million.

Estimated population of 2020 is 5,2 million. So an underground system of 312 km’s will be built with an estimated price tag of  4,2 billion dollars. The underground system will carry 1,2 million everyday when it will be finished in 2020.

As the costs are so high Dubai Transport Authority will be selling the naming rights of the stations to companies such as First Gulf Bank, Etisalat and Nakheel.

The stations will only be dedicated to the companies that buy the stations naming right and all other advertising will be blocked.

There will be around 47 stations in the first two lines of the underground system.

Written by ilkerugur

April 16, 2009 at 8:43 am

Posted in Marketing

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