İlker Uğur

We’ve started so we’ll finish

Archive for the ‘Football’ Category

Nike – Write The Future

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This ad series look brilliant. It will debut worldwide on Saturday and here is a trailer. This can be the best football related commercial ever if all other videos are shot that well and paid attention to detail.

Written by ilkerugur

May 17, 2010 at 12:28 pm

Posted in Football, Marketing

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17 days to go

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In 17 days, these hours i will know about whether Turkey won the bid for UEFA Euro 2016 or not.

As you may know Turkey is bidding along with France and Italy and i have been spending most of my time including the weekends on this grand project.

Here is my feelings

on the bid, some insight from a bid team participant:

-We worked a lot. I believe no other bid was covered that extensively before by the media. The bid book was great. The logo, design, websites were really good and i am really satisfied with the job done.

-I met with many new people. The bid got support from many others. It was a great experience. Preparing a bid book feels like no other. The deadlines are very tight and the ideas you want to put in those are endless.

-The “moment” is what i am looking forward to. I have been dreaming about it for some time now. But do not know how i will feel. Very happy, very sad? I have no idea. I need to cool down about this but how can i cool down when i worked so hard for it for almost a year now.

-Last year these days i was trying to perfectionize the media operations of last UEFA Cup Final ever. Now i am trying to perfectionize our final presentation and making the arrangements for the “day”.

-We Turkish people are too emotional sometimes. And my sign “cancer” does not help at all. But believe me it will be a great achievement for Turkey if we get this. The third biggest sports event of the world on Turkish soil. Simply brilliant.

-My enthusiasm is now shared by millions. I believe UEFA Executives will take this into consideration as well.

-If we win, I will feel sorry for my counterparts in France and Italy. I know they have worked as much as we do. But i am not sure whether they will be feeling the same way or not.

-Do not evaluate Turkish bid over Ukraine and Poland’s bid. They are totally different in all aspects. Turkey is not Ukraine. We have organised 2 great finals in this country and all the needs of UEFA were answered in due time.

-I see 2016 from now. Mr. Platini is staying and golfing in Antalya with his family. With his private helicopter he flies between cities and watches all the matches of the competition without any problems.

Anyway i already wrote a lot. Before writing any secrets or some tips to my French and Italian colleagues i stop now:).

Written by ilkerugur

May 11, 2010 at 2:28 pm

Posted in Football

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Only A Game?

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If you are coming to Istanbul in the next 3 months do not miss Only A Game? exhibition in Taksim.

Sponsored by UEFA and TFF, Olivier Guilbaud created a great football exbition with interactive features.

You can visit for only a euro and experience the history of European football in the last 50 years. You can also see the UCL and UEFA trophy as well as late Cup Winners Cup.

The exhibition will be open until end of April in Maksem Building in the entrance of İstiklal Caddesi.

Written by ilkerugur

January 23, 2010 at 8:52 pm

A bad choice

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When the company was founded in beginning of 90’s the owners should have thought that it was a great name for a telecom operator. It is both local with the technological flavour. More than a decade later they probably think it is the worst thing the company ever faced.

I am talking about Turkcell for sure. They are “the” telecom operator in Turkey, have investments in other countries easily can turn into a global player however their name is the problem.

It is too local. For instance Turkcell has the sources to become a major sponsor in all football related events but due to different brands in all the invested countries they can not do so.

I told this to a German friend of mine last week and he told me the story of Deutsche Telecom turning into T-Mobile. I believe Turkcell needs that kind of a brand change in the future if it has the will to expand to new markets.

Why am i thinking about this in the early hours of a Tuesday? Well simply because i believe a Turkish brand shall sponsor UEFA Champions League, Europa League or EURO 2012 and 2016 very soon. In search of that brand i am curious whether we have such a strong brand or not.

What do you think? Which Turkish company can sponsor a major sports event in the near future?

Note 1: According to a newspaper article i learned that Turkcell name was founded by a guy called Thorsten Press. He was the CEO of ComViq company that invested for telecom operators in Turkey, Greece and Thailand. Press ran after the licence with Murat Vargı for years and then sold his share of the company to Americans. He came up with the name. Maybe his idea was creating a global umbrella company for all his local branches. However health issues hindered that process.

Note 2: ComViq was acquired by Tele2 which is a major player in Scandanavia some years ago.

Written by ilkerugur

November 3, 2009 at 7:49 am

Posted in Business, Football

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Nike Icons – Arda Turan

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Arda Turan Nike

That’s a very nice photoset and it can be found on Arda Turan’s facebook fan page. This is my favourite photo.

Written by ilkerugur

October 6, 2009 at 2:32 pm

Posted in Football, Shopping

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Guardiola attends Coldplay concert

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josep-guardiola-coldplay

I have once read in Aceto blog that Barcelona was listening to Coldplay in the team bus. I am not sure whether it was under Rijkaard or Guardiola. Anyway;

According to this blog Barcelona boss Josep Guardiola rccently went to Coldplay concert in Barcelona and just before the concert he was greeted by the viewers with standing ovation.

He was also seen singing along Fix You during the concert.

It will be a tough year for Guardiola as Barcelona is not that hungry for success this year. They will probably lose some games due to lack of concentration.

Written by ilkerugur

September 8, 2009 at 6:57 pm

Posted in Football, Music