İlker Uğur

We’ve started so we’ll finish

Archive for May 2010

Nike – Write The Future

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This ad series look brilliant. It will debut worldwide on Saturday and here is a trailer. This can be the best football related commercial ever if all other videos are shot that well and paid attention to detail.

Written by ilkerugur

May 17, 2010 at 12:28 pm

Posted in Football, Marketing

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If you need inspiration

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And of course if you are in Istanbul.

During a work day, not a weekend, preferably on a day of spring, go to Emirgan, sit down in a cafe close to Bosphorus.

Ask for some tea, some toast maybe. Read the daily papers, take a pen out and think about stuff that bothers you.

The solutions will come soon even not you will have some brilliant ideas. 1 hour before work will be some the greatest motivation you can get. But this place is very crowded during the weekends.

Written by ilkerugur

May 13, 2010 at 9:28 am

Posted in Destination

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Inception is coming soon

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Third trailer of Christopher Nolan’s new movie Incetion has been released. It looks really cool. I am looking forward to this one. It is coming in mid July.

Written by ilkerugur

May 13, 2010 at 7:43 am

17 days to go

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In 17 days, these hours i will know about whether Turkey won the bid for UEFA Euro 2016 or not.

As you may know Turkey is bidding along with France and Italy and i have been spending most of my time including the weekends on this grand project.

Here is my feelings

on the bid, some insight from a bid team participant:

-We worked a lot. I believe no other bid was covered that extensively before by the media. The bid book was great. The logo, design, websites were really good and i am really satisfied with the job done.

-I met with many new people. The bid got support from many others. It was a great experience. Preparing a bid book feels like no other. The deadlines are very tight and the ideas you want to put in those are endless.

-The “moment” is what i am looking forward to. I have been dreaming about it for some time now. But do not know how i will feel. Very happy, very sad? I have no idea. I need to cool down about this but how can i cool down when i worked so hard for it for almost a year now.

-Last year these days i was trying to perfectionize the media operations of last UEFA Cup Final ever. Now i am trying to perfectionize our final presentation and making the arrangements for the “day”.

-We Turkish people are too emotional sometimes. And my sign “cancer” does not help at all. But believe me it will be a great achievement for Turkey if we get this. The third biggest sports event of the world on Turkish soil. Simply brilliant.

-My enthusiasm is now shared by millions. I believe UEFA Executives will take this into consideration as well.

-If we win, I will feel sorry for my counterparts in France and Italy. I know they have worked as much as we do. But i am not sure whether they will be feeling the same way or not.

-Do not evaluate Turkish bid over Ukraine and Poland’s bid. They are totally different in all aspects. Turkey is not Ukraine. We have organised 2 great finals in this country and all the needs of UEFA were answered in due time.

-I see 2016 from now. Mr. Platini is staying and golfing in Antalya with his family. With his private helicopter he flies between cities and watches all the matches of the competition without any problems.

Anyway i already wrote a lot. Before writing any secrets or some tips to my French and Italian colleagues i stop now:).

Written by ilkerugur

May 11, 2010 at 2:28 pm

Posted in Football

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