İlker Uğur

We’ve started so we’ll finish

A bad choice

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When the company was founded in beginning of 90’s the owners should have thought that it was a great name for a telecom operator. It is both local with the technological flavour. More than a decade later they probably think it is the worst thing the company ever faced.

I am talking about Turkcell for sure. They are “the” telecom operator in Turkey, have investments in other countries easily can turn into a global player however their name is the problem.

It is too local. For instance Turkcell has the sources to become a major sponsor in all football related events but due to different brands in all the invested countries they can not do so.

I told this to a German friend of mine last week and he told me the story of Deutsche Telecom turning into T-Mobile. I believe Turkcell needs that kind of a brand change in the future if it has the will to expand to new markets.

Why am i thinking about this in the early hours of a Tuesday? Well simply because i believe a Turkish brand shall sponsor UEFA Champions League, Europa League or EURO 2012 and 2016 very soon. In search of that brand i am curious whether we have such a strong brand or not.

What do you think? Which Turkish company can sponsor a major sports event in the near future?

Note 1: According to a newspaper article i learned that Turkcell name was founded by a guy called Thorsten Press. He was the CEO of ComViq company that invested for telecom operators in Turkey, Greece and Thailand. Press ran after the licence with Murat Vargı for years and then sold his share of the company to Americans. He came up with the name. Maybe his idea was creating a global umbrella company for all his local branches. However health issues hindered that process.

Note 2: ComViq was acquired by Tele2 which is a major player in Scandanavia some years ago.


Written by ilkerugur

November 3, 2009 at 7:49 am

Posted in Business, Football

Tagged with , ,

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