İlker Uğur

We’ve started so we’ll finish

Richard Branson – Business Stripped Bare

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Business Stripped Bare

Business Stripped Bare

I wrote two articles yesterday inspired by this book. 

Branson’s autobiography Losing My Virginity was a bestseller in the end of 90’s. Branson told the story of foundation of his empire in that book.

The new one is about his adventures in business. In 7 parts he tells about his experience in building the brand, delivering promises, social responsibility, entrepreneurship, managing people, innovation and learning from mistakes.

Business Stripped Bare: Adventures of a Global Entrepreneur is a must buy for any entrepreneur.

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Written by ilkerugur

April 16, 2009 at 5:14 am

Posted in Books

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