Richard Branson – Business Stripped Bare
I wrote two articles yesterday inspired by this book.
Branson’s autobiography Losing My Virginity was a bestseller in the end of 90’s. Branson told the story of foundation of his empire in that book.
The new one is about his adventures in business. In 7 parts he tells about his experience in building the brand, delivering promises, social responsibility, entrepreneurship, managing people, innovation and learning from mistakes.
Business Stripped Bare: Adventures of a Global Entrepreneur is a must buy for any entrepreneur.