İlker Uğur

We’ve started so we’ll finish

Dubai Underground System to sell naming rights

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Dubai is probably the most popular city in Middle East with a  population on 1,5 million.

Estimated population of 2020 is 5,2 million. So an underground system of 312 km’s will be built with an estimated price tag of  4,2 billion dollars. The underground system will carry 1,2 million everyday when it will be finished in 2020.

As the costs are so high Dubai Transport Authority will be selling the naming rights of the stations to companies such as First Gulf Bank, Etisalat and Nakheel.

The stations will only be dedicated to the companies that buy the stations naming right and all other advertising will be blocked.

There will be around 47 stations in the first two lines of the underground system.

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Written by ilkerugur

April 16, 2009 at 8:43 am

Posted in Marketing

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