Archive for the ‘Publishing’ Category
Publishing & Retail together in Monocle Shop

Monocle Shop in London
“Running a shop also acts as a consulate for our readers(we’ve somehow become a beacon in the heart of London for restaurant tips, hotel reservations and even career advice) has been a rewarding exercise as it allows us to give the print element of our media brand the shelf space we feel it deserves…
…the top requests are for a garment bag and “a bag that can deal with my diary, Blackberry, mobile, housekeys, pack of gum and business cards” …
…Indeed the best part of having a shop floor is that you get instant feedback on all aspects of your brand…
…At 9 sqm its rather difficult to have private or particularly heated discussions.”
Tyler Brule – Editor in Chief – Monocle